Studies support that girls feel less 'smart' than boys by the age of 6.  Unfortunately, female characters are often stereotyped or one-dimensional: the exotic beauty, the mother figure or the love seekers... books, cartoons, games and other types of educational material often act as mirrors in which young girls are able to see their reflection. Our goal is to teach our youngsters that our diversity makes each one of us unique, equally capable of doing anything we set ourselves out to do.

To encourage them to find their happiness, passion, drive and self-confidence from within.